In your search for information on investing you will come across many articles, brochures, and sources that outline opportunities for you to make money. Some of these will be truthful and others will be misleading. Just how do you tell the difference?

Look for experience

Many reputable people and firms will offer information on investment opportunities. The main way to find out if the offer is genuine is to look at the structure of the organisation that is making the offer. You need to go into the historical results and structure of the organisation.

In Australia, investment advisors need to be licensed. How long has the firm you are considering been licensed? If the people or firm have only been licensed for a year, then they have no previous historical results that you can look at. It might be wise to review them at a time further down the track when they have performance results to show you. Look for experience.

Beware The Unbelievable

In your research travels, you will come across all sorts of offers. Some are too good to be true. Often they are just that. Unfortunately, there are those people that become trapped in financial exploits and need money to bail themselves out. Often they need or want your money. These are dangerous investments. It takes a shrewd business person to rescue a financially exposed business opportunity. These are not investments for beginners. You may be offered ownership rights, with the majority of profit outcomes as a lure into financially rescuing a business opportunity. You see all the outcomes as positive, and are rarely aware of the downsides of costs and viability. A financial disaster awaits you.

Misleading Headlines

Headlines are meant to grab your attention. Brochures and advertisements rely on this. However with the misleading headline, once your attention is gained, the explanation behind the headline is never reached or given in the follow up. Headlines that state “Massive profits!” and “Opportunities never to be repeated!” are marketing tools that can be used to mislead the investor into believing that easy profits are to be made. The main question to ask here is that if easy profits are to made, has the person offering the product or service made the profits they are talking about, and if so why are needing investors to make the same profits? What’s in it for them? This cautious attitude will save you from many bad investments.

Good Information – Bad Information.

In summary, the three main points to look at are ;

1) Who

Who is giving you this information, what are the history and track performance records that can be verified?

2) What

What is on offer and is it too good to believe. It often will be.

3) Why

Why is the offer being given to you? Has the person making the offer completed and made the same profits that they are offering you?

4) When.

When is the offer expiring? Do not get pushed into acting by an expiration date. This is often used to stop you properly exploring the background information you need to make your decisions.

For more investment information visit http://www.investmentinformation.freedvd.com.au/

James McInnes is a professional share market trader and investment entrepreneur, with many years experience trading the Australian Share market. You can visit his site at http://www.investmentinformation.freedvd.com.au for further information on trading the Australian Share Market and investing.

This entry was posted on Friday, December 12th, 2008 at 6:06 am and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.